About Us: Our Story

Competitive Edge originated in Cambridge Walks, Southport, as a specialist footwear store with a focus on sport-inspired design, a detail that gave rise to the name. From the outset, the store combined performance influence with considered style, before evolving into a destination for premium menswear. During its influential early years, Competitive Edge introduced sought-after designer names to the North West, helping establish a reputation built on originality, discovery, and a curated buying approach that was ahead of its time.

Over the years, our buying history has included partnerships with some of the world’s most respected fashion houses; from luxury and tailoring-led brands such as Zegna and Armani, to influential names including Burberry, Dolce & Gabbana, Lacoste, Valentino (Sport), and progressive labels such as Y-3, alongside cult brands including Evisu and Stüssy.

This formative period shaped Competitive Edge as a destination for considered fashion rather than passing trends, a philosophy that continues to define the store today.

As the business grew, womenswear was introduced, expanding Competitive Edge into a complete fashion destination. This natural progression led to our move to Ormskirk, where we have been a trusted part of the local community for more than two decades. Today, Competitive Edge is recognised as one of Ormskirk’s leading independent boutiques, offering a refined edit of contemporary menswear and womenswear.

As an independent retailer, our philosophy remains consistent: to curate with intention, champion quality without compromise, and provide a shopping experience built on trust, expertise, and a deep understanding of style.

We are proud to be an authorised retailer of leading designer brands including Hugo Boss, Ralph Lauren, Paul Smith, Belstaff, Barbour, and Pal Zileri.

A considered selection of our collections is available online, with additional styles and seasonal highlights available in-store.